View source for Community resources/Trademark Policy

<font face="Arial, sans-serif"><font color="#333333"><span lang="en">The objective of the </span></font><font color="#333333"><span lang="en">Mahara trademark policy is to encourage widespread use of the Mahara trademarks by the Mahara community while controlling that use in order to avoid confusion on the part of Mahara users and the general public, to maintain the value of the image and reputation of the trademarks and to protect them from inappropriate or unauthorised use.</span></font></font>

<font color="#333333"><font face="Arial, sans-serif"><span lang="en">The sections below describe what is allowed, what isn't allowed, and cases in which you should ask permission. If you have any doubt, please </span></font></font><font color="#dd4814"><span style="text-decoration: none">[http://mahara.org/contact.php <font face="Arial, sans-serif"><span lang="en">contact us</span></font>]</span></font><font color="#333333"><font face="Arial, sans-serif"><span lang="en"> and a member of our team will be in touch with you shortly.</span></font></font>

<font color="#333333"><font face="Arial, sans-serif"><span lang="en">If you are aware a breach or misuse of the </span></font></font><font color="#333333"><font face="Arial, sans-serif"><span lang="en">Mahara trademarks in any way, we would appreciate you bringing this to our attention. Please </span></font></font><font color="#dd4814"><span style="text-decoration: none">[http://mahara.org/contact.php <font face="Arial, sans-serif"><span lang="en">contact us</span></font>]</span></font><font color="#333333"><font face="Arial, sans-serif"><span lang="en"> so that we can investigate this further.</span></font></font>

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==<font face="Arial, sans-serif">Permitted use</font>==

<font face="Arial, sans-serif"><font color="#333333"><span lang="en">The </span></font><font color="#333333"><span lang="en">Mahara trademark is registered in both word and logo form. Certain usages of the Trademarks are fine and no specific permission from us is needed.</span></font></font>

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===<font face="Arial, sans-serif"><font color="#333333"><span lang="en">'''Community advocacy'''</span></font></font>===

<font face="Arial, sans-serif"><font color="#333333"><span lang="en">Mahara is built by, and largely for, its community. We share access to the Trademarks with the entire community for the purposes of discussion, development and advocacy. We recognise that most of the open source discussion and development areas are for non-commercial purposes and will allow the use of the trademarks in this context, provided:</span></font></font>

* <font color="#333333"><font face="Arial, sans-serif">the Trademark is used in a manner consistent with the Usage Guidelines below</font></font>
* <font color="#333333"><font face="Arial, sans-serif">there is no commercial intent behind the use</font></font>
* <font face="Arial, sans-serif"><font color="#333333"><span lang="en">what you are referring to is in fact Mahara. If someone is confused into thinking that what isn't Mahara is in fact Mahara, you are probably doing something wrong</span></font></font>
* <font face="Arial, sans-serif"><font color="#333333"><span lang="en">there is no suggestion (through words or appearance) that your project is approved, sponsored, or affiliated with Mahara or its related projects unless it actually has been approved by and is accountable to the Mahara Governance Group</span></font></font>

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===<font face="Arial, sans-serif"><font color="#333333"><span lang="en">'''Derived works'''</span></font></font>===

<font face="Arial, sans-serif"><font color="#333333"><span lang="en">The ability to customise </span></font><font color="#333333"><span lang="en">Mahara to meet your specific needs is one of the great strengths of free software in general. While we encourage customisation and derivation of Mahara, we must balance that freedom with the integrity of the Mahara Trademark and the quality which we wish for it to represent. To help reach that balance, we have established the following guidelines and definitions.</span></font></font>

<font face="Arial, sans-serif"><font color="#333333"><span lang="en">If you are creating a derivative of Mahara, you may use the Trademark in association with the software product provided:</span></font></font>

* <font color="#333333"><font face="Arial, sans-serif">the changes are minimal and unsubstantial</font></font>
* <font color="#333333"><font face="Arial, sans-serif">there is no commercial intent associated with the new product</font></font>
* <font face="Arial, sans-serif"><font color="#333333"><span lang="en">the Trademark is used in a way that makes it clear that your project is a development effort related to the Mahara source, but that the software you are working upon is not in fact Mahara as distributed by the Mahara project. </span></font></font>

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===<font face="Arial, sans-serif"><font color="#333333"><span lang="en">'''Building on '''</span></font><font color="#333333"><span lang="en">'''Mahara or for Mahara'''</span></font></font>===

<font face="Arial, sans-serif"><font color="#333333"><span lang="en">If you are producing new software which is intended for use with or on </span></font><font color="#333333"><span lang="en">Mahara, you may use the Trademark in a way which indicates the intent of your product. For example, if you are developing a plugin assessment tool for Mahara, an acceptable project title would be "Assessment Management for Mahara". We would strongly discourage, and likely would consider to be problematic, a name such as Mahara Assess, Mahara Assessment Manager, etc. Furthermore, you may not use the Trademarks in a way which implies an endorsement where that doesn't exist, or which attempts to unfairly or confusingly capitalises on the goodwill or brand of the project.</span></font></font>

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===<font face="Arial, sans-serif"><font color="#333333"><span lang="en">'''Commentary and parody'''</span></font></font>===

<font face="Arial, sans-serif"><font color="#333333"><span lang="en">The </span></font><font color="#333333"><span lang="en">Mahara trademark is designed to cover use of a mark to imply origin or endorsement by the project. When a user downloads something called Mahara, they should know it comes from the Mahara project. This helps Mahara build a reputation that will not be damaged by confusion around what is, and isn't, Mahara. Using the trademarks in your discussion, commentary, criticism or parody, in ways that unequivocally do not imply endorsement, is permissible. Anyone is free to write articles, create websites, blog about, or talk about Mahara -- as long as it's clear to everyone -- including people completely unfamiliar with Mahara -- that they are simply referring to Mahara and in no way speaking on behalf of the Mahara project.</span></font></font>

<font face="Arial, sans-serif"><font color="#333333"><span lang="en">We reserve the right to review all usage within the open source community, and to object to any usage that appears to overstep the bounds of discussion and good-fa</span></font><font color="#333333"><span lang="en">ith non-commercial development.</span></font></font>

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==<font face="Arial, sans-serif">Restricted use that requires a trademark licence</font>==

<font face="Arial, sans-serif"><font color="#333333"><span lang="en">Permission from us is necessary to use the </span></font><font color="#333333"><span lang="en">Mahara Trademark under any circumstances other than those specifically permitted above. These include:</span></font></font>

* <font color="#333333"><font face="Arial, sans-serif">Any commercial use.</font></font>
* <font color="#333333"><font face="Arial, sans-serif">Use on or in relation to a software product that includes or is built on top of a product supplied by us, if there is any commercial intent associated with that product.</font></font>
* <font color="#333333"><font face="Arial, sans-serif">Use in a domain name or URL.</font></font>
* <font color="#333333"><font face="Arial, sans-serif">Use for merchandising purposes, e.g. on t-shirts and the like.</font></font>
* <font color="#333333"><font face="Arial, sans-serif">Services relating to any of the above.</font></font>

<font color="#333333"><font face="Arial, sans-serif"><span lang="en">If you wish to have permission for any of the uses above or for any other use which is not specifically referred to in this policy, please </span></font></font><font color="#dd4814"><span style="text-decoration: none">[http://mahara.org/contact.php <font face="Arial, sans-serif"><span lang="en">contact us</span></font>]</span></font><font color="#333333"><font face="Arial, sans-serif"><span lang="en"> and we'll let you know as soon as possible if your proposed use is permissible. </span></font></font><font color="#333333"><font face="Arial, sans-serif"><span lang="en">''Note that due to the volume of mail we receive, it may take up to a week to process your request.''</span></font></font><font color="#333333"><font face="Arial, sans-serif"><span lang="en"> Permission may only be granted subject to certain conditions and these may include the requirement that you enter into an agreement with us to maintain the quality of the product and/or service which you intend to supply at a prescribed level.</span></font></font>

<font face="Arial, sans-serif"><font color="#333333"><span lang="en">While there may be exceptions, it is </span></font><font color="#333333"><span lang="en">''very unlikely''</span></font><font color="#333333"><span lang="en"> that we will approve Trademark use in the following cases:</span></font></font>

* <font face="Arial, sans-serif"><font color="#333333"><span lang="en">Use of a the Mahara Trademark in a company name.</span></font></font>
* <font face="Arial, sans-serif"><font color="#333333"><span lang="en">Use of the Mahara Trademark in a domain name which has a commercial intent. The commercial intent can range from promotion of a company or product, to collecting revenue generated by advertising.</span></font></font>
* <font face="Arial, sans-serif"><font color="#333333"><span lang="en">The calling of any software or product by the name MAHARA, unless that software is a substantially unmodified Mahara product.</span></font></font>
* <font face="Arial, sans-serif"><font color="#333333"><span lang="en">Use in combination with any other marks or logos. This include use of a Trademark in a manner that creates a "combined mark," or use that integrates other wording with the Trademark in a way that the public may think of the use as a new mark (for example Club Mahara or MaharaBooks, or in a way that by use of special fonts or presentation with nearby words or images conveys an impression that the two are tied in some way).</span></font></font>
* <font color="#333333"><font face="Arial, sans-serif">Use in combination with any product or service which is presented as being Certified or Official or formally associated with us or our products or services.</font></font>
* <font color="#333333"><font face="Arial, sans-serif">Use in a way which implies an endorsement where that doesn't exist, or which attempts to unfairly or confusingly capitalise on the goodwill or brand of the project.</font></font>
* <font face="Arial, sans-serif"><font color="#333333"><span lang="en">Use of a Trademark in a manner that disparages Mahara and is not clearly third-party parody.</span></font></font>
* <font face="Arial, sans-serif"><font color="#333333"><span lang="en">On or in relation to a software product which constitutes a substantially modified version of a product supplied by the Mahara project, that is to say with material changes to the code, or services relating to such a product.</span></font></font>
* <font face="Arial, sans-serif"><font color="#333333"><span lang="en">In a title or metatag of a web page whose sole intention or result is to influence search engine rankings or result listings, rather than for discussion, development or advocacy of the Trademark.</span></font></font>

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===<font color="#333333"><font face="Arial, sans-serif">'''Logo usage guidelines'''</font></font>===

<font face="Arial, sans-serif"><font color="#333333"><span lang="en">It</span></font><font color="#333333"><span lang="en"> is important that the visual integrity of the Mahara logo be maintained. It is therefore preferable that the logos only be used in their standard form but if you should feel the need to alter them in any way you should keep the following guidelines in mind. It should also be borne in mind that the more you wish to vary our logo from their standard form the smaller is the chance that we will be able to approve your proposed use.</span></font></font>

* <font face="Arial, sans-serif"><font color="#333333"><span lang="en">The</span></font><font color="#333333"><span lang="en"> logo should only use the “official” logo colours.</span></font></font>
* <font color="#333333"><font face="Arial, sans-serif">You may use transparency and gradient/depth tools but should retain the “official” colours.</font></font>
* <font color="#333333"><font face="Arial, sans-serif">A monochrome version may be acceptable in certain situations, if the use requires it (e.g. desktop backgrounds).</font></font>
* <font color="#333333"><font face="Arial, sans-serif">Any scaling must retain the original proportions of the logo.</font></font>

<font color="#333333"><font face="Arial, sans-serif"><span lang="en">If you wish to have access to a high resolution format of the Mahara logo please </span></font></font><font color="#dd4814"><span style="text-decoration: none">[http://mahara.org/contact.php <font face="Arial, sans-serif"><span lang="en">contact us</span></font>]</span></font><font color="#333333"><font face="Arial, sans-serif"><span lang="en">. <br /></span></font></font>

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''<font color="#333333"><font face="Arial, sans-serif"><span lang="en">This trademark policy is published under the CC-BY-SA license.</span></font></font>''<font color="#333333"><font face="Arial, sans-serif"><span lang="en">''Thank-you to ''</span></font></font><font color="#dd4814"><span style="text-decoration: none">[http://www.ubuntu.com/ <font face="Arial, sans-serif"><span lang="en">''Ubuntu''</span></font>]</span></font><font color="#333333"><font face="Arial, sans-serif"><span lang="en">'' who have provided the original source!''</span></font></font>

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[[Category:Community resources]]